Our diagnoses was Seasonitis, a common condition for fantasy footballers who saw their year go sour.
This versatile range of GIFs, formatted for Facebook and Instagram, use the style of medical diagrams to help players put a name to their end-of-year ennui and remind them there's still a way to win big — with DraftKings.
Enter their mascot, the eponymous Dr. AftKings, a medical practitioner who offers the panacea these types of players need.
Just don't ask to see his degree. We were asked to build out a social media series based on the Dr. AftKings television spots, one that would help raise awareness and drive sign-ups late in the season for the big money fantasy thrills offered by DraftKings.
